Hella Infra Market Private Limited

Hella Infra Market Limited, which operates under the Infra.Market brand, was set up in 2016 and is headquartered in Thane, Maharashtra. It runs a tech-enabled construction-materials platform serving both B2B and B2C customers, combining manufacturing, technology and supply-chain capabilities into one offering for the construction and infrastructure space. The product range covers more than 15 categories — concrete, steel, aggregates, walling materials, plumbing, tiles, paints, electricals, sanitaryware, modular kitchens and other building and lifestyle items. On top of distributing established third-party brands, the company has built a stable of its own brands through acquisitions and in-house manufacturing, including RDC Concrete, Shalimar Paints, Emcer, Millennium Tiles, Amstrad, IVAS and INICIO. With more than 250 manufacturing facilities and warehouses spread across upward of 55 cities, Infra.Market puts a lot of weight on supply-chain efficiency and timely delivery. Technology-led procurement and vertically integrated operations are central to how the company is trying to reshape a historically fragmented building-materials industry into something closer to a one-stop shop.